As I was sitting on my new commute yesterday, stuck in traffic (ooooo, everyone slow down, it's foggy!), I wasn't quite ready to be reminded of work while listening to NPR. Yet, there it was. A company called Hudson Consulting, which resells Ektron, had a radio spot about WCM.
That was more jarring than, on the weekends, seeing an Iron Mountain van on the Beltway and being reminded of my webinar program.
Maybe this ECM stuff is really starting to seep out into the wider world.